Power of the Blog

March 4, 2009 - Leave a Response

So Nichole has a tendency to lose things…keys, mail tracking sheets, um her Bagonia Bowling Bag.  Well, she didn’t really lose it as much as left it at Rebecca’s coffee shop.  Funny thing, the woman who owns the coffee shop looked at Nichole’s ID, Googled her and found our blog to let her know that she had it.  If that wasn’t cool enough she actually remembers seeing the Blue Ribbon Busy Bag in a window display somewhere – probably Be Beauty boutique in Little Italy.   Ah, the power on “the blog.”

So Adriana continues to prove others right regarding her accident proneness (more like her being in the wrong place at the wrong time but whatever she’s still hurt).  She was rear ended last week and has serious whiplash which has made the littlest things the most painful.  So now she’s living up to her saying that challenges are opportunities for innovation…she’s creating creative ways to sit and type and do basically just about everything (some of which are pretty entertaining).

Other than losing things and getting into car accidents we are waiting to hear back on some really awesome Earth Day promotions, working on Birch (a line of man’s bags similar to Bagonia), trying to find investors (the DOW is making this challenging), working on solidifying Her Niche’s brand identity and partnering with NAMTRA Media to create a kick ass website.  

**BTW, if you haven’t been to Rebecca’s – Go!  They have great coffee and scones, friendly staff, free wifi, comfy couches, great hours and entertaining open mic.


When we have the most to say, we don’t have the time to say it…

February 27, 2009 - 2 Responses

Isn’t that how it always works? When we have hours to sit and write blog posts, there’s a reason. When will someone invent a device to just convert our thoughts into blogs so we don’t have to take the time to actually write them? The scary thing is that I bet that technology is right around the corner.

Earth Day is creeping up… So we need to narrow down our promotion efforts. Paging Ellen Degeneres. Yoohoo!!

Something interesting and relevant came on the news, check it out:


Press Release Party

February 22, 2009 - Leave a Response

Just in case our week wasn’t busy enough… between working on new product designs, sourcing new sustainable materials, corresponding with the manufacturer, coordinating our upcoming trips to LA, drafting press releases, working on our media outlets for Earth Day promotions, etc…. We decided to dedicate our Saturday night to work as well.


We’ve been spending our evening cutting plastic bottles, writing on plastic and paper bags and putting together the package in which our next press release will be delivered. Our goal is to really put a tangible reality to our message that paper and plastic waste has to come to an end! What better time to promote these principles (and we’ll admit the angle of promoting our company at the same time) than Earth Day. It is Saturday night after all, so we’ve decided to make a party out of it. We indulged with Bloody Mary’s and just happen to have a fruitful bash for the LGBT community going on behind the house complete with a DJ, strobe lights, disco ball, and a contest to “Dunk the Drag.” It’s definitely a party night tonight, y’all.

Fashion Production – The Good, The Bad, and The Ugly

February 12, 2009 - Leave a Response

We spent yesterday in Los Angeles to meet with some factories and look at new textiles. To say the least, it was a long day. We had a good friend with us, Matt Schultz, who has a clothing company (www.shultzsurf.com ). Once we had coffee and smoothies in hand we embarked on our two-hour drive to the fashion district. Our first stop was the Giggle Handbag factory, where the Bagonia bags are made. Nichole went over the details of the new designs with Jane (super exciting since they will complete the 2009 Bagonia line). Jane, being the great person that she is, agreed to manufacturer the funky new additions even though the factory probably doesn’t really have the time to do it. Then Matt had his turn to talk about some production possibilities for making some backpacks and duffle bags for his sportswear line. 

Next stop was Eco-Tex, an eco-friendly textile company. There we met with Helene, who was probably the funniest and warmest person we’ve ever met in our lives. She showed us some great new eco-textiles that are coming out this year and how we can incorporate them into our line.  Helene informed us that if we used great “left over” textiles to create new designs Bagonia bags become even more earth friendly by minimizing waste during the production process.  Boo waste!

After that we headed to a factory (of which we can’t remember the name) where Matt picked up the uniforms for the San Diego Soccers.  Matt recently landed a licensing partnership with them and is now the outfitter for the team. Matt also outfits a volleyball team in Solana Beach and we had to pick up some pants for them at another place called Rockwell (we *think*), which also happens to be the manufacturer for TapOut brand. We took a little peak at some of the TapOut clothes, which was kinda fun.

By this point we had three giant boxes in the car, and countless odds and ends we collected throughout the day. Good thing Adriana has a little bum! She was stuffed in the back seat next to Noah’s car seat (we had to pick him up from school in Carlsbad on the way home). 

All in all it was a long day but a good day…Not all glitz and glamour but we love it.  



Awesome Biz Nas Partner

February 11, 2009 - 2 Responses

You know you’ve got a great friend and business partner when…

They will pick through the trash for you and pull out your left over California burrito that gave you food poisoning in case you have to sue the restaurant you bought it from…

Or that will be the driver to see the manufacturer in Los Angeles (Yay for our LA trip tomorrow!)…

Or that has great vision for new Bagonia designs!

Just thought I’d brag – not everyone can have an innovative trash picker as a business partner 🙂 

New Week

February 9, 2009 - Leave a Response

It’s technically the start of a new work week. But our days and weeks tend to meld together. Day off? What’s that? Yesterday Nichole represented Bagonia at the Farmer’s Market in Hillcrest to help raise money for the Leukemia and Lymphoma Society through Team In Training. Our friend Jim is training for the Lavaman triathlon in Hawaii on March 29 and for the month of February we will donate a portion of each Bagonia sale to his fundraising.

Anyway, back to the market. Several people noticed the bags from the news, which was encouraging and exciting. Hopefully the recognition will continue to pour in and we’ll raise a lot of money for LLS.

Today we are working some more on our business plan. The boring stuff. The mandatory details that we don’t like to think about, but will be the backbone behind our successful venture. So we better leave you alone so we can get to work.

By the way… We noticed that we had over 300 hits on our blog last Friday. Keep reading! And feel free to leave comments. We won’t bite. Maybe just a nibble. You can also follow us on Twitter. Username: her_niche.


February 6, 2009 - Leave a Response

Nichole’s livingroom has become the headquarters for Her Niche. It’s a cozy place, roomy enough for all three of our computers (a PC laptop, a Mac Book Pro, and a Dual Processor G5 Macintosh tower). Somehow the room seems about ten times smaller when Noah is here juggling Bakugans and nicknaming each of his toes (Targee, Juvie, Owl, Midget, and Sailor Jack). But, the show must go on. Today’s agenda…

– Update this here blog since we know you are all dying to subscribe.

– Upload our interview from CW Channel 6.

– Send out some pitches

– Master Bakugan transformation

– Celebrate Aloha Friday

Newbreaking it Solo Today

February 5, 2009 - Leave a Response

Nichole is working from home with Noah today.  Poor little guy has been up since 4:30 a.m. sick 😦  So I’m hitting Newbreak solo for a bit…nothing like being by the surf, listening to one of my favorite HI reggae bands, working on drafting media pitches and our “must do list” for the next few days.

Hmmmm…now if they could just spike my Irish tea and make it an Irish coffee for a little creative inspiration I’d be set – only kidding, well mostly.  

Back at 976… And exhausted.

February 4, 2009 - One Response

What can we say? We’re suckers for cheesy eggs. 

We had a late night last night. Into the wee hours of the morning. But we shouldn’t complain because it was productive, positive, and definitely gave us some food for thought. We attended a meeting with the Eco Investment Club and met with some very smart and inspiring individuals who spoke about the future of green companies in relation to investors and consumer trends. It was fascinating, informative, and quite frankly a lot of fun. Which is why we are so tired today!

Adriana spoke at FIDM (Fashion Institute of Design and Merchandising) this morning about one of the Her Niche products. We are being featured in a branding class as a semester project for the students. They will come up with a marketing plan, brand identity, logo, etc. for our next product that will be launching later this year. We can’t tell you what it is because our key to world domination is locked in the vault.

We’ve been connected with a top notch web and branding company called Namtra Media. They will possibly be working with us on getting our websites going in exchange for our interpretive dance skills and a home-cooked meal. Only kidding… Kind of. So now we eat and drink and make site maps. Fascinating, I know.

976 Breakfast Work Meeting

February 2, 2009 - Leave a Response

We are both feeling extremely ill but made plans last night to meet at 9:30 a.m. What were we thinking?  So far we’ve broken two rules today and are ready to take on the world…Yes, we took the breakfast nook were it says no working allowed and absolutely no adults can order from the kids menu – I don’t think so.  Mmmmm, cheesy eggs.  Now to get down to biz nas…

To Do Today:

–  Prioritize media distribution list

–  Prioritize investor relation outreach 

–  Work on the nitty gritty of biz plan

–  Not die from our colds