Bagonia and Birch Going Prime Time
April 7, 2009

Props to Prophetik!
April 2, 2009

Prophetik, based in Nashville (of all places) is gaining headlines worldwide due to its commitment to fashioning garments out of eco-friendly materials like raw cotton and silk, and employing paint-splatter patterns made by woe-be-gone Thai elephants who are gradually being eliminated because machines now do their heavy lifting.          ~ http://eyeseestyle.blogspot.com/

Woo hoo!  It’s officially April and we can officially begin our count down to Earth Day.  To add to our excitement Her Niche has established a strategic partnership with Prophetik, a super fabulous line of eco-friendly clothing.  Seriously, if you don’t know about Jeff Garner’s designs you’re missing out!  He creates ultra chic garments for men and women that can be worn everyday, for a night on the town or to Sunday brunch.  We’re very honored to partner with such a talented designer. More so, we’re humbled and inspired by his vision…just check out his philosophy and you’ll see what we mean. 

As you may have read we are working with NAMTRA Media to create a stellar website.  With that comes product and lifestyle shots of Bagonia and Birch bags.  And, well it simply wouldn’t do to have our models in anything less than hot eco-chic clothes…So our models will be wearing garments from Prophetik’s unreleased line that will personify and highlight features of the bags.  We can’t wait to show you Bagonia’s new designs and of course the new Birch utility bag for men…We’re picking samples up on Friday so we’ll be sure to post pictures this weekend. 

Oh, how could we almost forget…We will be doing a live morning show segment with NBC 7/ 39 on Monday, April 20th, so pencil it in and set your alarms :).

Yay, only 21 more days until Earth Day!

Prophetik

Prophetik

 

Blogonia
March 28, 2009

Everything is starting to come together…Today was a really exciting day! NAMTRA Media sent over the design of the new Bagonia website.  And, we have to say it is pretty freaking FAB-U-LOUS!  They even came up with a cute name for our blog hence the title “Blogonia.”  To get ready for the launch of our website we are planning our official Bagonia and Birch photoshoot. The shoot is tentatively scheduled for April 10, so we have two weeks to scout locations, models, wardrobe, etc. At least we get to focus on the fun stuff for a while. Nice change of pace. We need these fun things to think about since there’s always the looming challenges that we are working through. Such as production…

We got a call from the factory that the samples are a bit behind schedule. Aaah! That’s why we are here blogging instead of driving back from Los Angeles. But we’re only pushed back a week (could be worse) so we’ll adjust schedules accordingly. We know it’s hard but you’ll all just have to wait one more week to see the new designs.

With Earth Day less than a month away, we are starting to see the light at the end of the tunnel. The samples will be ready, a small production run will be done, tags and nameplates will be ordered, marketing material will be created, photos will be online, and we’ll be ready to absorb the anticipated attention from our promotions. So, bring it on, world.

On a completely different note, we have been brainstorming event ideas for Her Niche and are thinking about putting together a concert that promotes local women in music. Her Niche presents Her Music. Catchy, no? We thought so.

Well, enough blogging. Time to chill out and get some creative inspiration for our photoshoot (i.e. drink wine and take sloppy notes).

Leno, Bagonia, Birch and Earth Day!
March 26, 2009

So we’ve heard the official news…The Earth Day episode of The Tonight Show with Jay Leno with actually be filmed on Earth Day (which is April 22nd – just in case you didn’t know)! We are very excited for The Tonight Show to gift Bagonia and Birch bags to show guests and “friends of the show.”  Most excellent!  Her Niche is moving toward filling its vision of giving consumers environmentally and fashionable solutions to every day problems. 

Starting next month we will be tweeting easy ways to “live green” while still looking fabulous.  So don’t miss out…Follow us on Twitter:

Her Niche

Adriana

Nichole 

 

 

Her Niche Is The New Face of Green Business
March 23, 2009

March 23, 2009  

                                                                               

MEDIA CONTACT:

Adriana Herrera

ERA Communications

(619) 573-9372 office  

 

FOR IMMEDIATE RELEASE           

HER NICHE IS THE NEW FACE OF GREEN BUSINESS

**Green business is more than clean tech – it’s green fashion with green function**

SAN DIEGO – The new face of green business is that of two young professionals and San Diego entrepreneurs, Adriana Herrera and Nichole MacDonald.  The two friends have established Her Niche, a new product development company that combines green fashion with green function to create stylish products that provide innovative environmental solutions.  Her Niche’s business model works to create long-term environmental change by redirecting wasteful lifestyle habits of consumers.  

“Adriana and I share a vision to create socially responsible and eco-friendly products that actually help women lighten their carbon footprint.  In a time when budgets are limited we want to give today’s modern woman options for products that go beyond the norm – that offer cutting edge style and real functionality,” said Her Niche Co-founder and Creative Director, Nichole MacDonald.

“The bad habits of millions of people have resulted in the growing Garbage Patch, depletion of natural resources, destruction of eco-systems and deforestation. We see Her Niche having a positive impact on the environment organically – one person at a time,” said Her Niche Co-founder and Marketing Director, Adriana Herrera.

Her Niche’s first product line is Bagonia. Bagonia is a one-of-a-kind handbag line, made and designed in America by Her Niche.  All handbags are 100% cruelty free and made of many components that are derived from organic plants. Each bag contains a secret compartment that stores two or three reusable shopping bags that make it easy to put an end to the plastic and paper bag plague.  Bagonia handbags are accessories to live a stylish, organized and eco-friendly life.  Never again will women have to think twice about using plastic bags when they carry a Bagonia. Their reusable shopping bags are an indiscreet companion everywhere they go.

Two of Bagonia’s four styles are also compartmentalized with a removable, and machine washable, interior that perfectly organizes the contents of any purse.  Small handbags retail for $149.99 and large compartmentalized handbags retail for $199.99.  Bagonia bags now available for purchase online at www.bagoniabags.com.

About Her Niche

Founded in 2009, Her Niche is providing consumers with innovative eco-friendly products that provide organization, beauty, and functional solutions to their daily needs.  Her Niche’s leadership works to promote the importance of protecting the environment through the use of cruelty free, organic and sustainable materials, partnerships with socially responsible companies and the dissemination of educational information.

For more information about Her Niche, call (619) 618-2132 or visit https://hernicheproducts.wordpress.com/about-her-niche/

About Bagonia

Bagonia is the first line of moderate luxury handbags to provide a solution to the use of plastic and paper bag use.  Conceptualized by Her Niche Co-Founder and Creative Director, Nichole MacDonald, Bagonia strives to offer solutions to environmental and common day issues women encounter without compromising quality or style. 

For more information about Bagonia, call (619) 618-2132 or visit www.bagoniabags.com.

###

Whoa Nelly
March 13, 2009

Where do we even begin?  As we said before when we have the most to say we don’t have the time to say it.  Our biggest news is that we’ve secured a promotion with The Tonight Show with Jay Leno for Earth Day! Woot Woot!  The Tonight Show will be gifting Bagonia and Birch (the men’s version of Bagonia) to show guests and friends of the show.  We’re really excited and can’t wait for them to see how easy it is to have style and be able to help protect the environment at the same time.

In other news, last week we traveled up to LA to work with our manufacturer on creating three new Bagonia style samples and a sample for our men’s line Birch.  The new styles are seriously kick ass.  You’ll have to wait and see why they are so fabulous (hint – there’s another added feature).  Understanding that most men aren’t into carrying around a bag we got creative and headed to the Home Depot to incorporate industrial elements.  The Birch bags will give men style and function without putting them into the sissy category. 

Also, we’ve been approached by a boutique in the French Rivera that learned about Bagonia from someone in the US and wants to carry the bags!  Holla!  Bagonia is starting to develop and international reputation. 

On Wednesday we met with NAMTRA Media to discuss the development of our website.  They are going to be creating a fabulous home Her Niche on the web.  Nichole left her Bagonia Bowling Bag with them and they took 120 pictures of it!  Product photography is no joke.  If you need any type of website, POP display, stuff for your tradeshow NAMTRA, etc. We highly recommend them.   

This week while Adriana was returning her rental car she meet one of the friendliest girls ever at Enterprise Mission Valley, Megan.  They got to talking and totally clicked.  Megan is totally into the “green scene” and chances are will be an awesome new addition to the Her Niche team. Yay Megan! 

Coming up next week we will be headed to FIDM to hear the students presentations for the branding of an upcoming product.  The presentations are set up Donald Trump Apprentice style so they will definitely be fun.

Lastly (well not really but we don’t want this post to be a manuscript), if you follow us on Twitter you might have also noticed that we have a new logo.  And, if you don’t why not? 

Keep checking back or subscribe to our blog for some other awesome news…

 

Nichole and Jane going over new fab styles

Nichole explaining the new styles

The inside of our factory...Made in the USA baby!

The inside of our factory...Made in the USA baby!

Home Depot field trip

Home Depot field trip

Using the Home Depot materials in the Birch designs

Using the Home Depot materials in the Birch designsEco Text...Textile Heaven

For more photos of our trip visit http://www.flickr.com/photos/herniche/

Press Release Party
February 22, 2009

Just in case our week wasn’t busy enough… between working on new product designs, sourcing new sustainable materials, corresponding with the manufacturer, coordinating our upcoming trips to LA, drafting press releases, working on our media outlets for Earth Day promotions, etc…. We decided to dedicate our Saturday night to work as well.

 

We’ve been spending our evening cutting plastic bottles, writing on plastic and paper bags and putting together the package in which our next press release will be delivered. Our goal is to really put a tangible reality to our message that paper and plastic waste has to come to an end! What better time to promote these principles (and we’ll admit the angle of promoting our company at the same time) than Earth Day. It is Saturday night after all, so we’ve decided to make a party out of it. We indulged with Bloody Mary’s and just happen to have a fruitful bash for the LGBT community going on behind the house complete with a DJ, strobe lights, disco ball, and a contest to “Dunk the Drag.” It’s definitely a party night tonight, y’all.