The Earth Day Countdown Continues…
April 10, 2009

We’re less than two weeks away from Earth Day and our to-do list doesn’t seem to be shrinking. Hmm… Production is officially on, the new bags are turning out even better than we hoped. We’ve pulled together some really cool ways to add even more eco-friendly elements to the bags. The men’s bags will be lined with sails reclaimed from boats in San Diego. And we’re collecting hardware scraps from the Fountain Bleu Casino in Las Vegas (currently under construction) to incoprporate into the bags. These scraps and sails would have otherwise ended up in a landfill, but instead they are turned into beautiful elements in our handbag line.

Trash = Boo
Fashion = Yay

Today we are getting prepared for our photo shoot that takes place tomorrow morning in South Park. The girls at the Be Beauty Boutique graciously offered to do makeup. So we’ll be getting all dolled up there, and then heading over to Her Niche headquarters (AKA Nichole’s living room). The shoot has a very detailed storyboard that we know will convey the style and function of the bags in a beautiful way. The images will be on our website at the end of next week. Just in time for Earth Day!

Stay tuned for more updates as Earth Day approaches. We might have to blog at 2:00 in the morning, but we’ll keep everyone updated! Thanks for reading, and have a great day!


Power of the Blog
March 4, 2009

So Nichole has a tendency to lose things…keys, mail tracking sheets, um her Bagonia Bowling Bag.  Well, she didn’t really lose it as much as left it at Rebecca’s coffee shop.  Funny thing, the woman who owns the coffee shop looked at Nichole’s ID, Googled her and found our blog to let her know that she had it.  If that wasn’t cool enough she actually remembers seeing the Blue Ribbon Busy Bag in a window display somewhere – probably Be Beauty boutique in Little Italy.   Ah, the power on “the blog.”

So Adriana continues to prove others right regarding her accident proneness (more like her being in the wrong place at the wrong time but whatever she’s still hurt).  She was rear ended last week and has serious whiplash which has made the littlest things the most painful.  So now she’s living up to her saying that challenges are opportunities for innovation…she’s creating creative ways to sit and type and do basically just about everything (some of which are pretty entertaining).

Other than losing things and getting into car accidents we are waiting to hear back on some really awesome Earth Day promotions, working on Birch (a line of man’s bags similar to Bagonia), trying to find investors (the DOW is making this challenging), working on solidifying Her Niche’s brand identity and partnering with NAMTRA Media to create a kick ass website.  

**BTW, if you haven’t been to Rebecca’s – Go!  They have great coffee and scones, friendly staff, free wifi, comfy couches, great hours and entertaining open mic.