The Earth Day Countdown Continues…
April 10, 2009

We’re less than two weeks away from Earth Day and our to-do list doesn’t seem to be shrinking. Hmm… Production is officially on, the new bags are turning out even better than we hoped. We’ve pulled together some really cool ways to add even more eco-friendly elements to the bags. The men’s bags will be lined with sails reclaimed from boats in San Diego. And we’re collecting hardware scraps from the Fountain Bleu Casino in Las Vegas (currently under construction) to incoprporate into the bags. These scraps and sails would have otherwise ended up in a landfill, but instead they are turned into beautiful elements in our handbag line.

Trash = Boo
Fashion = Yay

Today we are getting prepared for our photo shoot that takes place tomorrow morning in South Park. The girls at the Be Beauty Boutique graciously offered to do makeup. So we’ll be getting all dolled up there, and then heading over to Her Niche headquarters (AKA Nichole’s living room). The shoot has a very detailed storyboard that we know will convey the style and function of the bags in a beautiful way. The images will be on our website at the end of next week. Just in time for Earth Day!

Stay tuned for more updates as Earth Day approaches. We might have to blog at 2:00 in the morning, but we’ll keep everyone updated! Thanks for reading, and have a great day!

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