Bagonia and Birch Going Prime Time
April 7, 2009

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Props to Prophetik!
April 2, 2009

Prophetik, based in Nashville (of all places) is gaining headlines worldwide due to its commitment to fashioning garments out of eco-friendly materials like raw cotton and silk, and employing paint-splatter patterns made by woe-be-gone Thai elephants who are gradually being eliminated because machines now do their heavy lifting.          ~ http://eyeseestyle.blogspot.com/

Woo hoo!  It’s officially April and we can officially begin our count down to Earth Day.  To add to our excitement Her Niche has established a strategic partnership with Prophetik, a super fabulous line of eco-friendly clothing.  Seriously, if you don’t know about Jeff Garner’s designs you’re missing out!  He creates ultra chic garments for men and women that can be worn everyday, for a night on the town or to Sunday brunch.  We’re very honored to partner with such a talented designer. More so, we’re humbled and inspired by his vision…just check out his philosophy and you’ll see what we mean. 

As you may have read we are working with NAMTRA Media to create a stellar website.  With that comes product and lifestyle shots of Bagonia and Birch bags.  And, well it simply wouldn’t do to have our models in anything less than hot eco-chic clothes…So our models will be wearing garments from Prophetik’s unreleased line that will personify and highlight features of the bags.  We can’t wait to show you Bagonia’s new designs and of course the new Birch utility bag for men…We’re picking samples up on Friday so we’ll be sure to post pictures this weekend. 

Oh, how could we almost forget…We will be doing a live morning show segment with NBC 7/ 39 on Monday, April 20th, so pencil it in and set your alarms :).

Yay, only 21 more days until Earth Day!

Prophetik

Prophetik

 

Her Niche Is The New Face of Green Business
March 23, 2009

March 23, 2009  

                                                                               

MEDIA CONTACT:

Adriana Herrera

ERA Communications

(619) 573-9372 office  

 

FOR IMMEDIATE RELEASE           

HER NICHE IS THE NEW FACE OF GREEN BUSINESS

**Green business is more than clean tech – it’s green fashion with green function**

SAN DIEGO – The new face of green business is that of two young professionals and San Diego entrepreneurs, Adriana Herrera and Nichole MacDonald.  The two friends have established Her Niche, a new product development company that combines green fashion with green function to create stylish products that provide innovative environmental solutions.  Her Niche’s business model works to create long-term environmental change by redirecting wasteful lifestyle habits of consumers.  

“Adriana and I share a vision to create socially responsible and eco-friendly products that actually help women lighten their carbon footprint.  In a time when budgets are limited we want to give today’s modern woman options for products that go beyond the norm – that offer cutting edge style and real functionality,” said Her Niche Co-founder and Creative Director, Nichole MacDonald.

“The bad habits of millions of people have resulted in the growing Garbage Patch, depletion of natural resources, destruction of eco-systems and deforestation. We see Her Niche having a positive impact on the environment organically – one person at a time,” said Her Niche Co-founder and Marketing Director, Adriana Herrera.

Her Niche’s first product line is Bagonia. Bagonia is a one-of-a-kind handbag line, made and designed in America by Her Niche.  All handbags are 100% cruelty free and made of many components that are derived from organic plants. Each bag contains a secret compartment that stores two or three reusable shopping bags that make it easy to put an end to the plastic and paper bag plague.  Bagonia handbags are accessories to live a stylish, organized and eco-friendly life.  Never again will women have to think twice about using plastic bags when they carry a Bagonia. Their reusable shopping bags are an indiscreet companion everywhere they go.

Two of Bagonia’s four styles are also compartmentalized with a removable, and machine washable, interior that perfectly organizes the contents of any purse.  Small handbags retail for $149.99 and large compartmentalized handbags retail for $199.99.  Bagonia bags now available for purchase online at www.bagoniabags.com.

About Her Niche

Founded in 2009, Her Niche is providing consumers with innovative eco-friendly products that provide organization, beauty, and functional solutions to their daily needs.  Her Niche’s leadership works to promote the importance of protecting the environment through the use of cruelty free, organic and sustainable materials, partnerships with socially responsible companies and the dissemination of educational information.

For more information about Her Niche, call (619) 618-2132 or visit https://hernicheproducts.wordpress.com/about-her-niche/

About Bagonia

Bagonia is the first line of moderate luxury handbags to provide a solution to the use of plastic and paper bag use.  Conceptualized by Her Niche Co-Founder and Creative Director, Nichole MacDonald, Bagonia strives to offer solutions to environmental and common day issues women encounter without compromising quality or style. 

For more information about Bagonia, call (619) 618-2132 or visit www.bagoniabags.com.

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Fashion Production – The Good, The Bad, and The Ugly
February 12, 2009

We spent yesterday in Los Angeles to meet with some factories and look at new textiles. To say the least, it was a long day. We had a good friend with us, Matt Schultz, who has a clothing company (www.shultzsurf.com ). Once we had coffee and smoothies in hand we embarked on our two-hour drive to the fashion district. Our first stop was the Giggle Handbag factory, where the Bagonia bags are made. Nichole went over the details of the new designs with Jane (super exciting since they will complete the 2009 Bagonia line). Jane, being the great person that she is, agreed to manufacturer the funky new additions even though the factory probably doesn’t really have the time to do it. Then Matt had his turn to talk about some production possibilities for making some backpacks and duffle bags for his sportswear line. 

Next stop was Eco-Tex, an eco-friendly textile company. There we met with Helene, who was probably the funniest and warmest person we’ve ever met in our lives. She showed us some great new eco-textiles that are coming out this year and how we can incorporate them into our line.  Helene informed us that if we used great “left over” textiles to create new designs Bagonia bags become even more earth friendly by minimizing waste during the production process.  Boo waste!

After that we headed to a factory (of which we can’t remember the name) where Matt picked up the uniforms for the San Diego Soccers.  Matt recently landed a licensing partnership with them and is now the outfitter for the team. Matt also outfits a volleyball team in Solana Beach and we had to pick up some pants for them at another place called Rockwell (we *think*), which also happens to be the manufacturer for TapOut brand. We took a little peak at some of the TapOut clothes, which was kinda fun.

By this point we had three giant boxes in the car, and countless odds and ends we collected throughout the day. Good thing Adriana has a little bum! She was stuffed in the back seat next to Noah’s car seat (we had to pick him up from school in Carlsbad on the way home). 

All in all it was a long day but a good day…Not all glitz and glamour but we love it.