Her Niche is “The Bomb” Literally
March 20, 2009

Friday night we went to the IVY for ECO Love and the launch of The N3TWORK.  The event was supposed to be an eco-friendly networking event/ party for San Diego’s fabulous eco scene.  When we got there we enjoyed some acai vodka martini’s and mojito’s and came to realize that the cocktails were the only “eco” aspect of the event.  This was minorly annoying…so many people throw one small “green friendly” thing into their event or product and call it eco and/ or green so they can market it.  Well, for those of us who work really hard to really be “green” that’s just lame.  Once we realized this we decided to make the most of the night and be the only nerds to go around to people and try to “network.”  We successfully, shouted over the music and made friends with several other entrepreneurs who we will now be doing our printing with (yay, toxic free ink). 

Eco Lovin'

Eco Lovin'

 

 

 

This week we delivered press kits to San Diego media to promote Bagonia for Earth Day.  Our press kits were empty plastic bottles that we used to package our press release and information on the harmful effects of plastic bags (which we wrote on plastic bags).  When I spoke with Jesse at NBC 7/ 39 he said that the press kit had made a big impression!  The person we dropped off the press kit just placed it on a random desk and didn’t tell anyone…so when the crew was back in the news room they encountered this odd looking bottle and thought it may have been a bomb!  Oh no!  But it wasn’t a bomb it was “the bomb.”  I mean, really, what person isn’t intrigued by a message in a bottle?  Now, hopefully they will be interested in learning more about how Her Niche emerged on to the scene and all about Bagonia. 

What else, oh we judged the FIDM branding class presentations for a product that is being developed.  It was really interesting to see what the students came up with and how they either got or didn’t get the eco-aspect.  We’re super thankful to all of them for their work and will be using their final reports in the development of the product (which is aimed to be released in January 2010). 

How could we almost forget to mention our Amazing Race Audition!?!?  So with the economy in the dumps we continue to chase a phantom investor which leaves us getting creative for funding.  We had a creative audition which left the camera man looking at us like we were crazy but hey at least we won’t forget us (or our victory dance).

As usual we continue to make friends where ever we go and are always amazed at how excited people get for us.  People really love Bagonia and genuinely want to help us get the word out –yay!  When this happens it inspires us and keeps us going.  We love making friends and it’s the cherry on our sundae when they are excited about what we do.

So next Friday we are headed to the factory to pick up our new samples.  Woot! Woot!  Can’t wait to post pictures of them.  After we go to the factory we are headed to The Tonight Show to drop of bags so that they can pick which styles they want to give away on Earth Day.  Super SUPER exciting! 

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Her_Niche

Bagonia/ Nichole

Adriana