Blogonia
March 28, 2009

Everything is starting to come together…Today was a really exciting day! NAMTRA Media sent over the design of the new Bagonia website.  And, we have to say it is pretty freaking FAB-U-LOUS!  They even came up with a cute name for our blog hence the title “Blogonia.”  To get ready for the launch of our website we are planning our official Bagonia and Birch photoshoot. The shoot is tentatively scheduled for April 10, so we have two weeks to scout locations, models, wardrobe, etc. At least we get to focus on the fun stuff for a while. Nice change of pace. We need these fun things to think about since there’s always the looming challenges that we are working through. Such as production…

We got a call from the factory that the samples are a bit behind schedule. Aaah! That’s why we are here blogging instead of driving back from Los Angeles. But we’re only pushed back a week (could be worse) so we’ll adjust schedules accordingly. We know it’s hard but you’ll all just have to wait one more week to see the new designs.

With Earth Day less than a month away, we are starting to see the light at the end of the tunnel. The samples will be ready, a small production run will be done, tags and nameplates will be ordered, marketing material will be created, photos will be online, and we’ll be ready to absorb the anticipated attention from our promotions. So, bring it on, world.

On a completely different note, we have been brainstorming event ideas for Her Niche and are thinking about putting together a concert that promotes local women in music. Her Niche presents Her Music. Catchy, no? We thought so.

Well, enough blogging. Time to chill out and get some creative inspiration for our photoshoot (i.e. drink wine and take sloppy notes).

Her Niche is “The Bomb” Literally
March 20, 2009

Friday night we went to the IVY for ECO Love and the launch of The N3TWORK.  The event was supposed to be an eco-friendly networking event/ party for San Diego’s fabulous eco scene.  When we got there we enjoyed some acai vodka martini’s and mojito’s and came to realize that the cocktails were the only “eco” aspect of the event.  This was minorly annoying…so many people throw one small “green friendly” thing into their event or product and call it eco and/ or green so they can market it.  Well, for those of us who work really hard to really be “green” that’s just lame.  Once we realized this we decided to make the most of the night and be the only nerds to go around to people and try to “network.”  We successfully, shouted over the music and made friends with several other entrepreneurs who we will now be doing our printing with (yay, toxic free ink). 

Eco Lovin'

Eco Lovin'

 

 

 

This week we delivered press kits to San Diego media to promote Bagonia for Earth Day.  Our press kits were empty plastic bottles that we used to package our press release and information on the harmful effects of plastic bags (which we wrote on plastic bags).  When I spoke with Jesse at NBC 7/ 39 he said that the press kit had made a big impression!  The person we dropped off the press kit just placed it on a random desk and didn’t tell anyone…so when the crew was back in the news room they encountered this odd looking bottle and thought it may have been a bomb!  Oh no!  But it wasn’t a bomb it was “the bomb.”  I mean, really, what person isn’t intrigued by a message in a bottle?  Now, hopefully they will be interested in learning more about how Her Niche emerged on to the scene and all about Bagonia. 

What else, oh we judged the FIDM branding class presentations for a product that is being developed.  It was really interesting to see what the students came up with and how they either got or didn’t get the eco-aspect.  We’re super thankful to all of them for their work and will be using their final reports in the development of the product (which is aimed to be released in January 2010). 

How could we almost forget to mention our Amazing Race Audition!?!?  So with the economy in the dumps we continue to chase a phantom investor which leaves us getting creative for funding.  We had a creative audition which left the camera man looking at us like we were crazy but hey at least we won’t forget us (or our victory dance).

As usual we continue to make friends where ever we go and are always amazed at how excited people get for us.  People really love Bagonia and genuinely want to help us get the word out –yay!  When this happens it inspires us and keeps us going.  We love making friends and it’s the cherry on our sundae when they are excited about what we do.

So next Friday we are headed to the factory to pick up our new samples.  Woot! Woot!  Can’t wait to post pictures of them.  After we go to the factory we are headed to The Tonight Show to drop of bags so that they can pick which styles they want to give away on Earth Day.  Super SUPER exciting! 

Follow us on Twitter and you can know the haps as they happen…

Her_Niche

Bagonia/ Nichole

Adriana

Fashion Production – The Good, The Bad, and The Ugly
February 12, 2009

We spent yesterday in Los Angeles to meet with some factories and look at new textiles. To say the least, it was a long day. We had a good friend with us, Matt Schultz, who has a clothing company (www.shultzsurf.com ). Once we had coffee and smoothies in hand we embarked on our two-hour drive to the fashion district. Our first stop was the Giggle Handbag factory, where the Bagonia bags are made. Nichole went over the details of the new designs with Jane (super exciting since they will complete the 2009 Bagonia line). Jane, being the great person that she is, agreed to manufacturer the funky new additions even though the factory probably doesn’t really have the time to do it. Then Matt had his turn to talk about some production possibilities for making some backpacks and duffle bags for his sportswear line. 

Next stop was Eco-Tex, an eco-friendly textile company. There we met with Helene, who was probably the funniest and warmest person we’ve ever met in our lives. She showed us some great new eco-textiles that are coming out this year and how we can incorporate them into our line.  Helene informed us that if we used great “left over” textiles to create new designs Bagonia bags become even more earth friendly by minimizing waste during the production process.  Boo waste!

After that we headed to a factory (of which we can’t remember the name) where Matt picked up the uniforms for the San Diego Soccers.  Matt recently landed a licensing partnership with them and is now the outfitter for the team. Matt also outfits a volleyball team in Solana Beach and we had to pick up some pants for them at another place called Rockwell (we *think*), which also happens to be the manufacturer for TapOut brand. We took a little peak at some of the TapOut clothes, which was kinda fun.

By this point we had three giant boxes in the car, and countless odds and ends we collected throughout the day. Good thing Adriana has a little bum! She was stuffed in the back seat next to Noah’s car seat (we had to pick him up from school in Carlsbad on the way home). 

All in all it was a long day but a good day…Not all glitz and glamour but we love it.