Bagonia and Birch Going Prime Time
April 7, 2009

Advertisements

Blogonia
March 28, 2009

Everything is starting to come together…Today was a really exciting day! NAMTRA Media sent over the design of the new Bagonia website.  And, we have to say it is pretty freaking FAB-U-LOUS!  They even came up with a cute name for our blog hence the title “Blogonia.”  To get ready for the launch of our website we are planning our official Bagonia and Birch photoshoot. The shoot is tentatively scheduled for April 10, so we have two weeks to scout locations, models, wardrobe, etc. At least we get to focus on the fun stuff for a while. Nice change of pace. We need these fun things to think about since there’s always the looming challenges that we are working through. Such as production…

We got a call from the factory that the samples are a bit behind schedule. Aaah! That’s why we are here blogging instead of driving back from Los Angeles. But we’re only pushed back a week (could be worse) so we’ll adjust schedules accordingly. We know it’s hard but you’ll all just have to wait one more week to see the new designs.

With Earth Day less than a month away, we are starting to see the light at the end of the tunnel. The samples will be ready, a small production run will be done, tags and nameplates will be ordered, marketing material will be created, photos will be online, and we’ll be ready to absorb the anticipated attention from our promotions. So, bring it on, world.

On a completely different note, we have been brainstorming event ideas for Her Niche and are thinking about putting together a concert that promotes local women in music. Her Niche presents Her Music. Catchy, no? We thought so.

Well, enough blogging. Time to chill out and get some creative inspiration for our photoshoot (i.e. drink wine and take sloppy notes).

Leno, Bagonia, Birch and Earth Day!
March 26, 2009

So we’ve heard the official news…The Earth Day episode of The Tonight Show with Jay Leno with actually be filmed on Earth Day (which is April 22nd – just in case you didn’t know)! We are very excited for The Tonight Show to gift Bagonia and Birch bags to show guests and “friends of the show.”  Most excellent!  Her Niche is moving toward filling its vision of giving consumers environmentally and fashionable solutions to every day problems. 

Starting next month we will be tweeting easy ways to “live green” while still looking fabulous.  So don’t miss out…Follow us on Twitter:

Her Niche

Adriana

Nichole 

 

 

Her Niche Is The New Face of Green Business
March 23, 2009

March 23, 2009  

                                                                               

MEDIA CONTACT:

Adriana Herrera

ERA Communications

(619) 573-9372 office  

 

FOR IMMEDIATE RELEASE           

HER NICHE IS THE NEW FACE OF GREEN BUSINESS

**Green business is more than clean tech – it’s green fashion with green function**

SAN DIEGO – The new face of green business is that of two young professionals and San Diego entrepreneurs, Adriana Herrera and Nichole MacDonald.  The two friends have established Her Niche, a new product development company that combines green fashion with green function to create stylish products that provide innovative environmental solutions.  Her Niche’s business model works to create long-term environmental change by redirecting wasteful lifestyle habits of consumers.  

“Adriana and I share a vision to create socially responsible and eco-friendly products that actually help women lighten their carbon footprint.  In a time when budgets are limited we want to give today’s modern woman options for products that go beyond the norm – that offer cutting edge style and real functionality,” said Her Niche Co-founder and Creative Director, Nichole MacDonald.

“The bad habits of millions of people have resulted in the growing Garbage Patch, depletion of natural resources, destruction of eco-systems and deforestation. We see Her Niche having a positive impact on the environment organically – one person at a time,” said Her Niche Co-founder and Marketing Director, Adriana Herrera.

Her Niche’s first product line is Bagonia. Bagonia is a one-of-a-kind handbag line, made and designed in America by Her Niche.  All handbags are 100% cruelty free and made of many components that are derived from organic plants. Each bag contains a secret compartment that stores two or three reusable shopping bags that make it easy to put an end to the plastic and paper bag plague.  Bagonia handbags are accessories to live a stylish, organized and eco-friendly life.  Never again will women have to think twice about using plastic bags when they carry a Bagonia. Their reusable shopping bags are an indiscreet companion everywhere they go.

Two of Bagonia’s four styles are also compartmentalized with a removable, and machine washable, interior that perfectly organizes the contents of any purse.  Small handbags retail for $149.99 and large compartmentalized handbags retail for $199.99.  Bagonia bags now available for purchase online at www.bagoniabags.com.

About Her Niche

Founded in 2009, Her Niche is providing consumers with innovative eco-friendly products that provide organization, beauty, and functional solutions to their daily needs.  Her Niche’s leadership works to promote the importance of protecting the environment through the use of cruelty free, organic and sustainable materials, partnerships with socially responsible companies and the dissemination of educational information.

For more information about Her Niche, call (619) 618-2132 or visit https://hernicheproducts.wordpress.com/about-her-niche/

About Bagonia

Bagonia is the first line of moderate luxury handbags to provide a solution to the use of plastic and paper bag use.  Conceptualized by Her Niche Co-Founder and Creative Director, Nichole MacDonald, Bagonia strives to offer solutions to environmental and common day issues women encounter without compromising quality or style. 

For more information about Bagonia, call (619) 618-2132 or visit www.bagoniabags.com.

###

Her Niche is “The Bomb” Literally
March 20, 2009

Friday night we went to the IVY for ECO Love and the launch of The N3TWORK.  The event was supposed to be an eco-friendly networking event/ party for San Diego’s fabulous eco scene.  When we got there we enjoyed some acai vodka martini’s and mojito’s and came to realize that the cocktails were the only “eco” aspect of the event.  This was minorly annoying…so many people throw one small “green friendly” thing into their event or product and call it eco and/ or green so they can market it.  Well, for those of us who work really hard to really be “green” that’s just lame.  Once we realized this we decided to make the most of the night and be the only nerds to go around to people and try to “network.”  We successfully, shouted over the music and made friends with several other entrepreneurs who we will now be doing our printing with (yay, toxic free ink). 

Eco Lovin'

Eco Lovin'

 

 

 

This week we delivered press kits to San Diego media to promote Bagonia for Earth Day.  Our press kits were empty plastic bottles that we used to package our press release and information on the harmful effects of plastic bags (which we wrote on plastic bags).  When I spoke with Jesse at NBC 7/ 39 he said that the press kit had made a big impression!  The person we dropped off the press kit just placed it on a random desk and didn’t tell anyone…so when the crew was back in the news room they encountered this odd looking bottle and thought it may have been a bomb!  Oh no!  But it wasn’t a bomb it was “the bomb.”  I mean, really, what person isn’t intrigued by a message in a bottle?  Now, hopefully they will be interested in learning more about how Her Niche emerged on to the scene and all about Bagonia. 

What else, oh we judged the FIDM branding class presentations for a product that is being developed.  It was really interesting to see what the students came up with and how they either got or didn’t get the eco-aspect.  We’re super thankful to all of them for their work and will be using their final reports in the development of the product (which is aimed to be released in January 2010). 

How could we almost forget to mention our Amazing Race Audition!?!?  So with the economy in the dumps we continue to chase a phantom investor which leaves us getting creative for funding.  We had a creative audition which left the camera man looking at us like we were crazy but hey at least we won’t forget us (or our victory dance).

As usual we continue to make friends where ever we go and are always amazed at how excited people get for us.  People really love Bagonia and genuinely want to help us get the word out –yay!  When this happens it inspires us and keeps us going.  We love making friends and it’s the cherry on our sundae when they are excited about what we do.

So next Friday we are headed to the factory to pick up our new samples.  Woot! Woot!  Can’t wait to post pictures of them.  After we go to the factory we are headed to The Tonight Show to drop of bags so that they can pick which styles they want to give away on Earth Day.  Super SUPER exciting! 

Follow us on Twitter and you can know the haps as they happen…

Her_Niche

Bagonia/ Nichole

Adriana

Power of the Blog
March 4, 2009

So Nichole has a tendency to lose things…keys, mail tracking sheets, um her Bagonia Bowling Bag.  Well, she didn’t really lose it as much as left it at Rebecca’s coffee shop.  Funny thing, the woman who owns the coffee shop looked at Nichole’s ID, Googled her and found our blog to let her know that she had it.  If that wasn’t cool enough she actually remembers seeing the Blue Ribbon Busy Bag in a window display somewhere – probably Be Beauty boutique in Little Italy.   Ah, the power on “the blog.”

So Adriana continues to prove others right regarding her accident proneness (more like her being in the wrong place at the wrong time but whatever she’s still hurt).  She was rear ended last week and has serious whiplash which has made the littlest things the most painful.  So now she’s living up to her saying that challenges are opportunities for innovation…she’s creating creative ways to sit and type and do basically just about everything (some of which are pretty entertaining).

Other than losing things and getting into car accidents we are waiting to hear back on some really awesome Earth Day promotions, working on Birch (a line of man’s bags similar to Bagonia), trying to find investors (the DOW is making this challenging), working on solidifying Her Niche’s brand identity and partnering with NAMTRA Media to create a kick ass website.  

**BTW, if you haven’t been to Rebecca’s – Go!  They have great coffee and scones, friendly staff, free wifi, comfy couches, great hours and entertaining open mic.

Press Release Party
February 22, 2009

Just in case our week wasn’t busy enough… between working on new product designs, sourcing new sustainable materials, corresponding with the manufacturer, coordinating our upcoming trips to LA, drafting press releases, working on our media outlets for Earth Day promotions, etc…. We decided to dedicate our Saturday night to work as well.

 

We’ve been spending our evening cutting plastic bottles, writing on plastic and paper bags and putting together the package in which our next press release will be delivered. Our goal is to really put a tangible reality to our message that paper and plastic waste has to come to an end! What better time to promote these principles (and we’ll admit the angle of promoting our company at the same time) than Earth Day. It is Saturday night after all, so we’ve decided to make a party out of it. We indulged with Bloody Mary’s and just happen to have a fruitful bash for the LGBT community going on behind the house complete with a DJ, strobe lights, disco ball, and a contest to “Dunk the Drag.” It’s definitely a party night tonight, y’all.