Blogonia
March 28, 2009

Everything is starting to come together…Today was a really exciting day! NAMTRA Media sent over the design of the new Bagonia website.  And, we have to say it is pretty freaking FAB-U-LOUS!  They even came up with a cute name for our blog hence the title “Blogonia.”  To get ready for the launch of our website we are planning our official Bagonia and Birch photoshoot. The shoot is tentatively scheduled for April 10, so we have two weeks to scout locations, models, wardrobe, etc. At least we get to focus on the fun stuff for a while. Nice change of pace. We need these fun things to think about since there’s always the looming challenges that we are working through. Such as production…

We got a call from the factory that the samples are a bit behind schedule. Aaah! That’s why we are here blogging instead of driving back from Los Angeles. But we’re only pushed back a week (could be worse) so we’ll adjust schedules accordingly. We know it’s hard but you’ll all just have to wait one more week to see the new designs.

With Earth Day less than a month away, we are starting to see the light at the end of the tunnel. The samples will be ready, a small production run will be done, tags and nameplates will be ordered, marketing material will be created, photos will be online, and we’ll be ready to absorb the anticipated attention from our promotions. So, bring it on, world.

On a completely different note, we have been brainstorming event ideas for Her Niche and are thinking about putting together a concert that promotes local women in music. Her Niche presents Her Music. Catchy, no? We thought so.

Well, enough blogging. Time to chill out and get some creative inspiration for our photoshoot (i.e. drink wine and take sloppy notes).

Power of the Blog
March 4, 2009

So Nichole has a tendency to lose things…keys, mail tracking sheets, um her Bagonia Bowling Bag.  Well, she didn’t really lose it as much as left it at Rebecca’s coffee shop.  Funny thing, the woman who owns the coffee shop looked at Nichole’s ID, Googled her and found our blog to let her know that she had it.  If that wasn’t cool enough she actually remembers seeing the Blue Ribbon Busy Bag in a window display somewhere – probably Be Beauty boutique in Little Italy.   Ah, the power on “the blog.”

So Adriana continues to prove others right regarding her accident proneness (more like her being in the wrong place at the wrong time but whatever she’s still hurt).  She was rear ended last week and has serious whiplash which has made the littlest things the most painful.  So now she’s living up to her saying that challenges are opportunities for innovation…she’s creating creative ways to sit and type and do basically just about everything (some of which are pretty entertaining).

Other than losing things and getting into car accidents we are waiting to hear back on some really awesome Earth Day promotions, working on Birch (a line of man’s bags similar to Bagonia), trying to find investors (the DOW is making this challenging), working on solidifying Her Niche’s brand identity and partnering with NAMTRA Media to create a kick ass website.  

**BTW, if you haven’t been to Rebecca’s – Go!  They have great coffee and scones, friendly staff, free wifi, comfy couches, great hours and entertaining open mic.

Fashion Production – The Good, The Bad, and The Ugly
February 12, 2009

We spent yesterday in Los Angeles to meet with some factories and look at new textiles. To say the least, it was a long day. We had a good friend with us, Matt Schultz, who has a clothing company (www.shultzsurf.com ). Once we had coffee and smoothies in hand we embarked on our two-hour drive to the fashion district. Our first stop was the Giggle Handbag factory, where the Bagonia bags are made. Nichole went over the details of the new designs with Jane (super exciting since they will complete the 2009 Bagonia line). Jane, being the great person that she is, agreed to manufacturer the funky new additions even though the factory probably doesn’t really have the time to do it. Then Matt had his turn to talk about some production possibilities for making some backpacks and duffle bags for his sportswear line. 

Next stop was Eco-Tex, an eco-friendly textile company. There we met with Helene, who was probably the funniest and warmest person we’ve ever met in our lives. She showed us some great new eco-textiles that are coming out this year and how we can incorporate them into our line.  Helene informed us that if we used great “left over” textiles to create new designs Bagonia bags become even more earth friendly by minimizing waste during the production process.  Boo waste!

After that we headed to a factory (of which we can’t remember the name) where Matt picked up the uniforms for the San Diego Soccers.  Matt recently landed a licensing partnership with them and is now the outfitter for the team. Matt also outfits a volleyball team in Solana Beach and we had to pick up some pants for them at another place called Rockwell (we *think*), which also happens to be the manufacturer for TapOut brand. We took a little peak at some of the TapOut clothes, which was kinda fun.

By this point we had three giant boxes in the car, and countless odds and ends we collected throughout the day. Good thing Adriana has a little bum! She was stuffed in the back seat next to Noah’s car seat (we had to pick him up from school in Carlsbad on the way home). 

All in all it was a long day but a good day…Not all glitz and glamour but we love it.